Emilie Malcorps is a Nice, France based editorial and corporate photographer. Together we built a new website, highlighting her vibrant, seaside location, as well as a print promotion and email campaign. We also created a new body of lifestyle work shot in Morocco. Emilie has started contacting clients for meetings and has already been given assignments from international magazines who were on her dream clients list.
Andy Reynolds Portfolio
I've recently wrapped up editing Andy Reynolds' work for his website relaunch. We created 3 galleries with distinctly different moods. Andy is based in Seattle and works with a variety of commercial and editorial clients who appreciate his quirky concepts and ability to capture every day life with wink.
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Sarah Lim Website, Print Portfolio and Marketing
Sarah Lim, an Austin-based editorial photographer, contacted me because she was having trouble making sense of her various types of images. She had travel and documentary and lit studio portraits and natural light environmental portraits. There were a lot of strong images among the folders on her hard drive, but they were having a hard time getting along. We started by first talking about the kind of work that she would like to be getting. Then we started editing her work so that it was a bit more focused and showed off her strengths. We announced the revised edits via email newsletters and print promos, and since then Sarah has shown work in her custom print portfolio (which she hand carved her logo into... yes, you read that correctly) to a variety of clients at in person meetings and portfolio reviews.
Since reworking her portfolios she has started working with a much wider range of clients including Texas Monthly, Austin Monthly, The New York Times, AAA, Inked and others. Texas Monthly has been using Sarah since September 2012 for their monthly travel column, The Wanderer.
Sarah was kind enough to share her thoughts on the process:
"Jasmine is fantastic! I was just getting started and didn't know my ass from my elbow, but she kicked me into shape. The very day my first mailer landed on photo editor's desks, I booked my first national magazine job, and I continue to turn to her for professional advice as my career progresses! With her re-organization of my website edits, it's like she saw which direction I wanted to head, better than I could and has been instrumental in not only getting me work, but helping me better understand and narrow my own focus as a young photographer.
Seeing it all put together has in turn helped me hone in on my own style. She's a super nice gal, who's personally invested in the success of her clients. Alone, I couldn't even make headway to get people to return an email, but Jasmine's expert advice has helped me get the gears moving in the direction I want to head."
Jennifer Whitney's Spring Promo
Jennifer Whitney's spring promo is out, and it's a beautiful custom envelope with four different bodies of work each with its own trifold insert. The themes of each card are: Everyday moments that make up our daily lives, commercial work she shot for Cooking Channel during SXSW 2012, food, and her series on election season called “the vote”, including coverage of RNC 2012 in Tampa.
Lissa Gotwals Website
Lissa Gotwals is a Durham, North Carolina-based lifestyle, entertaining and portrait photographer. Her work is full of life and energy, showing the connections that people have between each other, the Earth and the food we grow and eat. Amidst the daily celebrations of life, there are quiet moments that are filled with nostalgia without being overly sentimental. The work feels real and genuine. Her new website puts that work front and center, showing off her great use of color and ease of capturing real moments. In the next few weeks, we'll be sending out a print promo announcing the new work. Stay tuned!
Case Study: Hilary Duffy
Hilary Duffy is a New York City-based photographer specializing in photography for NGOs, magazines and corporate social responsibility projects. We created a brand new website for her with a new edit that focused on her strengths in storytelling around the world.
Donna Alberico Website
NYC-based commercial and editorial photographer Donna Alberico came to me looking for help with editing her work for a new website. She has a mix of documentary and portrait work, and needed a way to mix the genres that made sense, felt cohesive but kept the documentary spirit of her work front and center. We decided to center her new website around a variety of galleries, including:
4 documentary projects: Truckers, Autism, Slaughter and Day at the Races 2 galleries centered around themes: Pursuit of Beauty (a fascinating look at the lengths people go to attain beauty, from childhood to adulthood) and Hanging with Celebs (a tongue in cheek look at behind the scenes celebrity culture)
Gabriella Marks Website
New website edit for Gabriella Marks, a photographer based in New Mexico. We created a variety of galleries grouped around themes, including: Farm, Table, Portraits and Artisans.
Dennis Burnett
Dennis Burnett recently relocated to Austin from Savannah and was looking for help with editing and presenting his work. We put together three presentations:
- A personal projects book (printed by blurb on their new proline paper with cloth cover)
- An iPad presentation of his editorial work
- An editorial magazine leave behind (printed by magcloud)
- A magazine highlighting the work lifestyle, architectural and interiors work he did for SCAD (also printed by magcloud)
Dennis showed this work at the Texas Photo Roundup portfolio reviews and received very encouraging feedback.
Case Study: Tim Calver
Print promo and coordinated e-promo for Tim Calver, a talented photographer based in the Caribbean who specializes in underwater and hospitality industry photography.
Case Study: Benjamin Spell
Benjamin Spell is a Brooklyn-based portrait and lifestyle photographer. Our work together started with a new edit of his existing body of work. Ben had a strong collection of work but it was muddled by imagery that was too different either stylistically or in subject matter. We tightened up his edit by focusing on a cohesive look that was more polished and focused on lifestyle imagery. Ben had a custom portfolio built by Scott Mullenberg, which has started showing to prospective clients in the NYC area.
Together we brainstormed about potential personal projects that would help beef up the portfolio or become the foundation for a new promotional piece. We decided on a series focused on the shopkeepers of Williamsburg, Brooklyn. Our goal was for Ben to create a cohesive body of work that highlights his great portraiture as well as evocative details and atmospheric shots. The images turned out great and were used in a trifold card that went out to 500 potential clients, as well as an emailer that went out to a larger list.
Kimberly Davis
Kimberly Davis is an Austin-based interiors and food photographer with a real love for all things smoky (BBQ) and pretty (interiors). She and I started working together in 2011 to help her fine tune her web presentation, create a print portfolio (the book was custom made by Jace at Cloverleaf Studio), and create a marketing plan.
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David McNeese Print Portfolio, Website, and Promos
David McNeese is an Oklahoma-based industrial and corporate photographer with a passion for shooting large-scale projects full of logistical challenges. His studio is frequently tapped to create stunning imagery for energy, oil and gas companies, and large construction firms. David came to me needing to refresh his brand identity, overhaul his website and develop a plan for targeting clients with the kinds of large scale jobs that he excels at. We started by going through all of his images and choosing ones that best show off his corporate storytelling skills. We then worked with Livebooks to create a custom website. Once the website was launched, we announced the new look through email and print promotions designed by Nathan Ryan.
We also developed new print portfolios, built by Scott Mullenberg's Mullenberg Design Studio. David had the opportunity to show the new portfolios off at a portfolio review in Austin in February, where he received very positive feedback from art buyers and reps.
New website:
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Print Portfolio:
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11x17" foldout double sides print promo:
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E-promo:
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Kevin Steele
Last year I helped lifestyle photographer Kevin Steele redo his website and chose images for a targeted marketing campaign.
Kevin Kerr Website, Print Portfolio and Print Promo
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NYC-based travel photographer Kevin Kerr and I worked together to re-edit his web and print portfolios, create a new print promotion, build targeted mailing lists and define who his top priority clients should be.
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Case Study: Seattle-based Mike Kane
Seattle-based Mike Kane was looking to improve his freelance career after many years in newspaper photojournalism. As with most projects, rethinking his approach started with us looking through his archive of images. In addition to his great in-depth documentary work, he also had a body of work that would work well for a variety of editorial and corporate clients. The way he shows life in the Pacific Northwest was especially interesting to me, and I thought it would be good to highlight a mix of editorial portraiture, landscapes, and documentary images.
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New promotional materials
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Jason Dailey
Jason Dailey is a Kansas City-based corporate and editorial photographer. He was looking for some help in refocusing the work he shows on his website. We started with re-editing everything to show his strengths, especially with portraiture. We then created a new print promo and portfolio for him to take on meetings. Since launching the new work, he has picked up new clients in editorial, healthcare and higher education sectors.
Jennifer Whitney Print Portfolio and Promotions
I worked with San Antonio-based Jennifer Whitney on re-editing her work, building a new website, creating the first of a series of print and email promos and creating a new, custom print portfolio. Scott Mullenberg built the portfolio and designer Doris Palmeros did the new logo and branding as well as designing the first printed promo piece.
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Amy Eckert
Amy Eckert, a commercial and editorial photographer (and also a fine artist and McKnight fellow) hired me to help her revamp her website and portfolio in the lead up to a move to Los Angeles. We started by talking about her goals, which include expanding her commercial client base and making sure that people knew she was based in LA. I went through all of her work and re-edited the images to appeal to the clients she is trying to reach. We reorganized the structure of her galleries as well.
We worked together, along with Scott Mullenberg at portfoliodesignstudio.com, to design a new print book with bold colors and a beautiful handmade slipcase.
Amy did all of the printing herself (which she says she really enjoys doing), on Pina Zangaro double sided bright white smooth matte, pre-scored.
Once everything was live, we created an email blast announcing the move to LA and encouraging people to come to the new site.
Case Study: Kainaz Amaria
Kainaz Amaria needed help focusing her website and print portfolio edits to better convey the kind of work she wants to be known for. We talked about her style and where she wants to see her business go in the next couple of years. Then we got to work re-editing all of her images. We created new, more streamlined galleries on her site and built a print portfolio that reflected the changes.
After we completed the editing, we worked on print promo concepts. We knew we wanted to be able to show a variety of images and make a great first impression. Originally, we had a stack of 6 promo cards in a custom slip case printed in India. Unfortunately, the quality of the printing wasn't up to par and we had to start over. San Diego-based Modern Postcard came to the rescue with a custom printing solution that worked with Kainaz's budget. In the end, we modified the original idea to create one card that folds out. The card is 6x9 inches when folded, and folds out to 6x27 inches. Each panel is perforated so that clients can keep just one image if they want to.
Kainaz included a personal letter of introduction and her signature, and hand addressed all of her envelopes. I think it lends a very personal touch.
